Porta Qui

Les Salons De Mesure

The challenge

A high-end brand for private tailoring. Its fashion house 'Les Salons De Mesure' is the epitome of an experience tailored to your desires and needs.

The case

The assignment was very clear. Our client wanted a name and matching brand with an emotional meaning & outcome. Porta Qui shares a beautiful story and we have also integrated some personal elements in the branding. We provided every part of the boutique with a fitting name, adding an extra layer of curiosity to the unique experience at 'Les Salons De Mesure'. Remes supplemented this experience with a tailor made social media feed.

Porta Qui is a classy and modern brand with a lot of personal touches from our client, which we integrated in the logo. Our client is fascinated by science and quantum physics and requested to incorporate this in the design. Multiple line thicknesses were used in the symbol, each of them in relation with each other according to the rules of the Golden Ratio. The 2 dots refer to the abbreviation of Porta Qui and are visualized according to the law of quantum physics. We combined the 2 letters into one cohesive ensemble without losing readabilty. The tagline “Les Salons De Mesure” refers to the new home of business men, grooms and demanding fashion lovers situated in Sint-Martens-Latem.

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The result

Our cooperation resulted in a logo displaying the class and refinement of Porta Qui, accompanied by various brand materials reflecting the status the private tailor has. Uniqueness is the common thread throughout the entire story at Porta Qui. This is also the driving force behind the recognizability of the brand, which ensures that it stands out on social media as well.

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