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Festor

LOOSE-TIE EVENTS

The challenge

Festor is an event management & production studio. They produce events, but above all they create events with meaning.

Festor designs, plans and manages events in a different way. They inspire and connect people through the power of unique events, creating experiences that combine creativity and strategy.

The case

Remes was hired by Oole Ryckoort to give his new events agency an appropriate name and then design a recognizable visual brand identity to go with it.

A brand that exudes fire and flame, but also tells it in a creative way. Festor's tone of voice was a key component. This is how the terms "Loose Tie Events" and "Festive Creators" were created.

We had to establish a brand that could instantly inspire and connect people through the power of loose-tie events.

A vintage look in a modern context was the goal of this logo. Every letter of the logo is an own creation and we wanted to make them flow nicely. The conceptual approach was the tie, which is integrated in the ‘F’ and stands for their loose-tie events. This element expresses itself in both corporate events as well as family events. The ‘Festive Creators’ was added afterwards to create a unique name for the Festor crew.

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The result

A brand for these festive creators

This project resulted in finished branding. The Festor brand received an appropriate Instagram Feed, a template to present professional events in, promo materials and a brand new website with texts that follow exactly the tone of voice that the brand adopts.

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