TapUp is a new concept that offers a different way to present microlearning content. TapUp wants to improve the effectiveness of online learning and create new ways of interacting with their students.
We started this cooperation with inviting TapUp to a strong brainstorm and intake session. These sessions gave us the perfect starting point to invent an appropriate name and a catchy tagline "The Swipe Academy", as well as a striking branding and brand identity. Further more, we were assigned to assist in the development of the structure, gamification and User Experience of the app. Through the implementation of badges and points when completing more lessons, we increase the retention of active users.
When creating an app, we keep in mind that the visual elements must have the upper hand to stand out among the other applications. That’s how we played with "Up" in the logo. We lifted the “U” with the thought of lifting the app user up. Moreover, we opted for playful and fun colors to assure the freedom in the design of the application.
The collaboration with TapUp resulted in a strong branding with a playful logo and a matching slogan that uniquely positions itself among other apps. Together with a compelling social media design and presentation template, and an app design with gamification through collecting badges, they can confidently approach stakeholders and partners.
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