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Finix

AI matching tools for recruitment and selection agencies

The challenge

Finix collects and analyzes working experience, competences, stronger and weaker aspects and skills from candidates based on available data such as a resume, notes, recruiters, testing and so on. They also check the soft skills, the potential career candidates can have and their ambitions. They match the perfect candidate for your vacant position through their data driven AI technology.

The case

Finix combines the human aspects of recruitment with the data driven information about candidates. We created a new logo that shows both sides of their intelligent matching process. To leverage recognizability and brand marketing, Remes designed business cards, poster material, a hoodie design, a car wrap and branded window stickers.

The new Finix logo represents the flow of data, but a bit less structured than you're used to. Their data eventually comes together at some point and that's what we wanted to show in the logo as well. We used modern and techy colors to match the company's field of experience. The logo is ideal to transform into a recognizable monogram. The favicon we made is a simplistic version of this monogram.

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The result

Finix received a new brand identity within their existing brand story and vision. These brand designs enhance their position in the market.

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