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Go Family

Tackling the biggest challenge of today: climate change.

The challenge

Go Family is an impact-driven group of companies who, each in their own way, tackle the biggest challenge of today: climate change. Go Smart Digital aims to reduce the digital footprint of companies, allowing them to save costs while also saving the planet. Go Forest and Go Ocean have the mission to give back to the planet through reforestation and restoration of coastlines and coral reefs.

The case

Remes was brought in to create the logo as an umbrella for the underlying companies. The brand was given natural, but trendy and daring colors to match the goals of Go Family.

The concept of Go Family was crystal clear and we accomplished that in the logo. In the Go Family group, there is the returning of the activating GO with a hidden arrow referring to sustainability. The logo highlights their focus in a clear way by presenting the globe into the “O”. The choice of colors is in line with the colors of nature, to emphasize it’s about ecology.

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The result

Go Family now has a unmistakable and modern logo that narrates what they stand for.

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