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Furnify

Outsmart space: modular furniture tailored to your living space.

The challenge

As we keep losing more and more living space, smaller and more compact living has slowly become the norm. Furnify's mission is to make the most of the available space while getting creative with the layout of the room. Furnify exploits every nook and cranny and provides limited space with modular furniture to optimize your personal living needs.

The case

The concept and vision were already clear and were the starting point for a fitting name and tagline. The name was born and needed to be shaped into a logo. We equipped the team with business cards in line with the brand identity.

You will immediately notice the accent and recognizability in the middle of the logo. This accent was made in function of a possible motion. Both F's perfectly flow over in the U and Y to represent the modular concept of the brand. We added a dot in the primary color at the end to create balance in the logo. Furnify ended up with a complex but readable logo.

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The result

Keeping the modular concept in the back of our heads, we came up with a striking name and tagline aligned with the story of the brand. The logo and monogram clearly tell what Furnify is all about and emphasizes their mission.

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