Go Smart Digital is not a typical IT company. They help businesses not only save costs by making their IT processes more efficient but also by reducing their ecological footprint. Our assignment? Develop a brand identity that is as forward-thinking as their vision. Powerful, sustainable, and future-focused. This project required more than just a nice design: we needed to create a brand that resonates with both the client and the world.
The branding of Go Smart Digital is about more than just a slogan. The tagline “Save costs. Save the planet.” is brief, bold, and perfectly to the point. Along with the visual identity, we truly brought their brand to life. A cleverly designed logo, unique fonts, and distinctive graphic elements ensure that sustainability speaks through every detail.
This visual identity formed the foundation for a range of brand materials: business cards, social media templates, presentations, and a white paper, all of which enhance their role as a thought leader in sustainable IT. Everything comes together on their state-of-the-art website, where the message is not only seen but also makes a real impact.
A subtle arrow in the "G" symbolizes progress, while a green digital tint reflects their focus on sustainability. The 3D monogram, shaped like a leaf, combines their initials with the SDGs (Sustainable Development Goals). It’s a powerful visual statement that clearly conveys who they are and what they stand for.
What began as a bold vision has evolved into a brand identity that truly makes an impact. The new Go Smart Digital is now a shining example of sustainability, innovation, and leadership. Their brand now perfectly reflects what they’ve always aimed to communicate: progress, clarity, and an unwavering commitment to a sustainable future. This branding has strengthened their story and positioned them for a leading role in their industry.
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