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Pastry in Motion

Every bite a memory. Every moment a sensation.

The challenge

Pastry in Motion originated from the creativity and refined taste of patissier and consultant Joeri Vandekerkhove. He welcomes you in the amazing world of chocolate decorations, silicone molds, education and advice.

The case

Joeri's creative mind is working day and night and so he needed a recognizable brand to present his ideas under. A fresh logo was created with a very discernible element, recurring in every Pastry brand in multiple ways. We continued the minimalistic style in the business cards, labels, package designs, mail banner, brochure and the wrap of the van.

The minimalistic style, color choice and font all lead to a very clear brand identity. The distinguishable 'O' refers to dripping chocolate and is a visible element in every logo (Pastry in Motion, Décooh and Vormh). It's a fun element to play with in every brand item as well and greatly adds to recognizability.

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The result

A distinguishable and clear brand is important to stand out towards your audience. Pastry in Motion does exactly that and manages to express itself well in many communicative ways.

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