Sarah is a purebred entrepreneur who has founded several companies with the goal of helping other companies become more sustainable. She approached us to create a personal branding to help people and companies make an impact separate from the companies she works for. In her book, Sarah covers many simple ecohacks to implement in your daily life to make an impact step by step.
We initiated our personal branding cooperation as usual with our kick-off to strategically define how we would establish Sarah Parent as a brand. A branding was created that reflects her values and goals, which we further implemented into her personal website. We provided Sarah with a custom intro for her monthly vlogs and shorts, which Remes edits into a fun whole. Additionally, we designed a few social media templates and highlights to use on her Instagram account. Sarah was also in the process of writing her own book and we were given the honor of designing the book's cover (and thus having a say in how this photoshoot would go down), a first for Remes!
We wanted to implement the title of her book in her logo, together with her name. Combining these two elements resulted in a rectangular form, creating peace for the viewer. We slightly tilted the logo to improve readability and to distance the brand from the ordinary.
Sarah Parent really stands out as a strong personal branding reflecting how she really is as a person. With all informative and communicative channels aligned, Sarah can put herself out there and create even more impact on people and businesses.
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