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Boes & Verrue

New brand for financial firm where history gives color to the new brand image. Back to green, to be seen!

The challenge

Boes & Verrue, corporate auditors from the financial sector, aims to support companies on their adventure in a personal and qualitative way. With over 30 years of experience in audit & corporate auditing, accountancy & tax services and consultancy and advice, the company aspires to match your growth ambitions and instigate to an efficient and long-term cooperation.

The case

Boes & Verrue approached Remes during the preparations for the acquisition with the request to develop a new corporate identity. A powerful new corporate identity with the purpose of clearly communicating to customers and relations that a new chapter has started. At the same time it has to be an opportunity to focus on a different dynamic within the development of the company. The idea was to create a more modern look, fitting in with the financial services area, that keeps evolving along with their increasingly diverse target group.

In een voortdurend veranderende financiële sector wilde Boes & Verrue zich ontwikkelen met een modernere uitstraling. Geïnspireerd door het '&' -symbool en verwijzingen naar de achternamen van de partners, ontstond het logo voor hun nieuwe bedrijfsidentiteit. Het kleurenpalet geeft het logo een professionele uitstraling met een vleugje jeugdigheid. Het puntje aan het einde symboliseert de succesvolle afronding van projecten met hun klanten en wordt een terugkerend element in hun algehele merkidentiteit.

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The result

In a constantly evolving financial industry, Boes & Verrue wanted to develop accordingly with a more modern look. Inspired by the ‘&’-symbol and referrals to the last names of our client, the logo for their new corporate identity was born. The colors give the logo a professional feel and a young flair. The point at the end is a reference to successfully finalizing a project with their client. This key element is an always returning element through their brand identity.

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