Club of the Future is a new club and concert venue, showcased for the first time at LandMarck during FTI by Hangar K. This music temple aims to shed a light on tomorrow's nightlife and concert experience. With a carefully curated line-up of national and international electronic music artists, visual designers and a total of 37 high-tech projectors, Club of the Future immerses you in an entirely new dimension of the club experience.
As this is an entirely new concept that has never been showcased before in Belgium, Remes was asked to create a fitting brand identity. It had to be one that appeals, tingles the imagination and fuels the desire to be part of this spectacular scenery. Remes was responsible for the marketing campaigns and coordination, developing the web design, designing the out-of-home campaigns, content creation, and the creative concepts and editing of the videos. An online and offline story that seamlessly merges.
The logo is a fusion of RGB colors with pumping and futuristic club vibes. An easy to use and readable logo were crucial elements in this branding project. The outline of the logo is a reference to the impressive rafter construction of the hall at LandMarck.
Club of the Future has a strong visual appearance and a bright story to attract various enthusiasts to its groundbreaking club experience.
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