Edtech Station provides space where researchers, schools, and companies can experiment and collaborate on new educational technologies for corporate education and training.
We were involved in this project from the very beginning. Our role included concept thinking, naming and graphic design. At a certain point it develops faster than expected and there's no time to waste. External interest provided a tight timeframe, but a timely launch was key, in which we had to develop their brand identity & image.
The visible coding in the logo immediately reveals the field they operate in, which is EdTech. The dynamic logo represents the young and trendy feeling of the client. The colors were redefined as they needed to be print safe and appropriate for online use.
A brand that can encourage start-ups & scale-ups, and moreover express that through a visual story. The fluid collaboration with the team at Edtech enabled us to launch the branding and the website at the same time. Our temporary high voltage factor.
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