Blue Hay is a studio dedicated to challenge the status quo of experience design. They push the conventional boundaries with innovative and unique use of world-class technologies. Blue Hay wants to set brands apart by creating groundbreaking experiences. Experiences that connect brands and customers, experiences that transform.
To be able to fully understand Blue Hay’s concept, we immersed ourselves in the transformative journey of Alice in Wonderland, which was the inspiration of Blue Hay’s story. Remes came up with a fitting name, slogan and an entire brand identity to put Blue Hay in the market. We provided various brand materials such as business cards, mailbanners, presentation templates and a promotional video.
The logo combines playfulness with professionalism. Conceptually,it’s has a fairy tale-like vibe with playful hints to the reality. We used a sans-serif font to maintain a modern touch. Evidently, blue is the primary color for this brand, referring to its name. We included variant colors to avoid a monotonous color palette. Overall, our goal was to make the logo stand out and make it usable in a 3D environment.
Blue Hay was launched with a strong brand identity and a compelling story to conquer the world of experiential marketing and entertainment. The brand exudes uniqueness while showcasing its quality and expertise.
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