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Seafront

The new adventure center! The old fish market will become the seaside hotspot.

The challenge

Repositioning of the old fish market and the former popular Port Museum in Zeebrugge, giving it a new style direction. Conceptual elaborations such as signage or wayfinding were also elaborated by Remes.

The case

A new homeport lies on the horizon.

Giving an authentic fish market venue an innovative twist by dividing the building into four separate thematic sub-zones. The names were developed by Remes and then also conceptually presented. Seadventure, Marktoever, Foodfront, Sportkade.

Brand identity
  • Rebranding
  • Brand story
  • Slogan
  • Visual identity
Brand design
  • Logo concept
  • Video & motion
  • Signage & environment
  • Website Design
  • Stationery design
  • Magazine + printwork
Brand strategy
  • Go to market strategy
  • Social media launch
Brand identity
  • Rebranding
  • Brand story
  • Slogan
  • Visual identity
Brand design
  • Logo concept
  • Video & motion
  • Signage & environment
  • Website Design
  • Stationery design
  • Magazine + printwork
Brand strategy
  • Go to market strategy
  • Social media launch
Brand identity
  • Rebranding
  • Brand story
  • Slogan
  • Visual identity
Brand design
  • Logo concept
  • Video & motion
  • Signage & environment
  • Website Design
  • Stationery design
  • Magazine + printwork
Brand strategy
  • Go to market strategy
  • Social media launch
Brand identity
  • Rebranding
  • Brand story
  • Slogan
  • Visual identity
Brand design
  • Logo concept
  • Video & motion
  • Signage & environment
  • Website Design
  • Stationery design
  • Magazine + printwork
Brand strategy
  • Go to market strategy
  • Social media launch

The ‘e’ and the ‘a’ are connected through a wave which represents the location of the adventure center in Zeebrugge. The 'Z'-symbol at the end is also a wink to the location and is a derivation of the copyright symbol. The flowing font is a completely handmade font to recreate the waves of the sea. This is also why blue is the main color in this brand. The tagline underneath the logo was very important as this case was a complete rebranding.

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The result

Wat is er exact uitgewerkt?

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