To bring all the different real estate properties of Creavast into a clear and consistent portfolio. Since each venue has a completely different history, a good brand positioning was important.
The brand story should excite people both offline and online, encourage innovative thinking, be inclusive, and set the story in a clear framework that builds trust and showcases competence.
A creative and energetic image to match Creavast's ambitions, positioning and mission. The brand carries a strong professional image with an energetic, committed and innovative personality and is seen as an efficient added production factor.