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Chapter George

Unique position in the world of real estate.

The challenge

Chapter George not only develops state-of-the-art residences in Flanders. As a result of durable and diverse partnerships at home and abroad, they have added boutique vacation homes in Portugal to their portfolio, along with characterful renovation projects and sustainable inner-city projects in Belgium.

The case

A rebrand that involves structural and cultural changes means making decisions can have a huge impact on long-term value. Basically, as a brand, you only have three options:

- Keep
- Change
- Absorb

Change is what they did.

By being involved in the conceptual brainwork at a very early stage, it enables us to have a parallel approach when developing a creative image in line with changing insights and ideas.

Brand identity
  • Naming
  • Slogan
  • Brand story
Brand design
  • Visual identity
  • Rebranding
  • Logo concept
  • Signage & environment
  • Magazine + printwork
Brand strategy
  • Go to market strategy
  • Press release
  • Photography
Brand identity
  • Naming
  • Slogan
  • Brand story
Brand design
  • Visual identity
  • Rebranding
  • Logo concept
  • Signage & environment
  • Magazine + printwork
Brand strategy
  • Go to market strategy
  • Press release
  • Photography
Brand identity
  • Naming
  • Slogan
  • Brand story
Brand design
  • Visual identity
  • Rebranding
  • Logo concept
  • Signage & environment
  • Magazine + printwork
Brand strategy
  • Go to market strategy
  • Press release
  • Photography
Brand identity
  • Naming
  • Slogan
  • Brand story
Brand design
  • Visual identity
  • Rebranding
  • Logo concept
  • Signage & environment
  • Magazine + printwork
Brand strategy
  • Go to market strategy
  • Press release
  • Photography

The unique residential units were the inspiration in developing the style. Passion, authenticity and people-oriented are the three compelling standards, which together with history and years of experience, symbolize the logo. The imagery and colors give an authentic expression, but through the choice of a powerful font, we make the contrasts subtle yet meaningful.

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The result

The entire corporate identity refers to the unique character that the company carries and exudes. Contrasts are indispensable within architecture, which is also reflected in the branding of Chapter George. The website was also created and launched by Remes. With the emphasis on user-friendliness and in line with the brand guidelines, potential buyers can follow all the sales phases, find updates about the properties and dream about the beautiful homes. 

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